Job Description
Negotiates the best price, quality and placement of advertisements
Keeps up to date with fluctuations in popularity ratings and developments in the industry
Maintains good relationships with media sales staff
Secures the best airtime slots
Manages media bookings
Helps identify target audiences and plan media campaigns
Compares and negotiate rates, ad space and airtime
Optimizes plans and budgets according to the best media mix
Prepares schedules and adjust when needed
Experiments with new platforms and channels
Ensures ads are creative and displayed appropriately
Monitors costs and return on investment (ROI)
Reports to clients and build long-term relationships
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