About the book
When it comes to persuasion, it's all about asking questions. If you know exactly what you're trying to achieve, which facts are relevant to your argument, and who you're talking to, the right questions can help you bypass people's defences and win them over. Questions give you the power to repeat key points, show a fault in an opponent's argument, and lead people to draw conclusions of their own that confirm your beliefs.
What I love about it
Quotes to remember
Persuasion is a subtle art, and key questions are its greatest tools.
The art of persuasion is not about winning people over but bringing people closer together.
Know your objective, your facts, and your jury.
Different types of questions work in different situations.
To be convincing, be sincere.
Impeach an argument by questioning someone's facts, logic, or character.
Fine-tune your persuasion skills by measuring, repeating, and repackaging.
If your argument is failing, divert, deconstruct, double-down, or play the victim.
Persuasion isn't about feeling good - it's about a winning communication plan.
To master the art of persuasion, set the right expectations and stay open.
How I can apply it’s content to my life
Start with your best
Questions are a great way to present facts without actually stating them outright. But which fact should you start with? The author recommends starting strong: weave your best fact into one of the first questions you use. Then, continue with your third-best fact, and save the second-best fact for your very last argumentative blow.
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