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Afrique Creative Challenge 2021

Afrique Créative is an acceleration programme financed by the Agence Française de Développement (AFD) and implemented by a consortium led by the Belgian non-profit organization Africalia with I&P Conseil from the group Investisseurs et Partenaires (I&P) (a pioneering group in impact investment in Africa), Zhu Culture (a cultural engineering consultancy based in Senegal) and Bayimba Foundation (a cultural production structure based in Uganda). This programme aims to support African cultural and creative businesses in their development to maximise their impact locally, nationally, and internationally.

Objective of the Afrique Créative programme: To support the development of the cultural and creative industries (CCIs) to maximise their social and economic impact.

Objective of the call: Identify the 15 to 18 CCI entrepreneurs who will integrate the pre-incubation phase of Afrique Créative

At stake – the pre-incubation phase (3 months):

  • Technical support, in terms of entrepreneurial capacity building, provided by a local incubator

  • E-learning courses common to the whole cohort on various subjects (HR management, marketing, etc.)

  • The possibility of pitching one’s acceleration project in front of a jury made up of cultural and institutional players and investors, who select the 8 best projects for the rest of the programme (technical assistance and financial support)


To be eligible, candidates must:

  • be a cultural and/or creative organisation

  • be a private legal entity (company)

  • be based in one of the following nine countries: Burkina Faso; Cameroon; Ivory Coast; Democratic Republic of Congo; Ghana; Morocco; Uganda; Senegal; Tunisia

  • have existed for at least two years

  • be legally registered with the competent national authorities

  • fill in the application form and provide all the requested documents in French or English

Apply Now: Click here

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